Our Airtable–HubSpot sync is designed for B2B companies who need to create cross-app workflows and want to cut time on manually moving data between apps.
💡 Airtable is currently only available as a source app. You can sync contacts from Airtable to HubSpot, but not the other way around.
Why Outfunnel is the best tool to sync Airtable to HubSpot
Contact sync. Sync all contacts or a subset of contacts from Airtable to HubSpot and keep them in sync going forward.
Comprehensive field mapping. Sync any default or custom fields.
Near-instant data sync. Most data syncs instantly. Some fields sync within 2 hours.
Monitor sync status. Clear overview of sync health with actionable error messages so you can fix them as they happen.
Historical sync. Sync all customer data, no matter when it was created. Outfunnel syncs not only new contacts but existing ones too.
Transparent pricing. Each contact in sync counts once, regardless of how many updates happen or how many apps it's in.
Reliable and secure data. OAuth authentication and encryption in transit.
Are there alternatives for syncing Airtable and HubSpot?
A few. HubSpot's Data Sync (part of Data Hub, formerly Operations Hub) covers Airtable, and Airtable has a native HubSpot extension. Both work for basic setups, but they don't sync linked records, lookups, or rollups — which covers most of what teams actually use Airtable for.
HubSpot Data Sync (Data Hub) — 2-way sync for contacts, companies, and deals, but requires a paid Data Hub tier, doesn't support linked records or complex Airtable field types, and matching is limited to Email/Last modified time.
Airtable's HubSpot extension — Simple one-way import into Airtable, fine for reporting but not a sync.
Zapier and Make — Flexible, but no deduplication on email, no historical sync, and action-based pricing adds up fast.
Whalesync — 2-way sync works well, but starts at $69/month and scales with record count.
Outfunnel syncs Airtable and HubSpot with built-in deduplication, historical sync, transparent per-contact pricing, and support for the Airtable field types the native options skip.
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How to sync Airtable contacts to HubSpot
1. Choose your apps
Head to Outfunnel > App connector and select your apps.
2. Select the connection type
Click on Connect and choose Contact sync as the connection type.
3. Authenticate your apps
Most apps can be authenticated with a secure, one-click OAuth flow.
4. Set the sync direction and database
Choose the Airtable base and direction.
5. Define contact sync rules
Choose the Table and View that should sync from Airtable to HubSpot.
If this is your first sync, we recommend syncing a small number of test contacts first to get a feel for how it works.
🏁 Initial sync
Contacts are linked based on email address. If no existing contact is found, a new one is created. If multiple contacts share the same email, the link is made with the oldest one and no duplicates are created.
Initial sync actions in HubSpot.
Contact gets linked or created in the database.
🔄 Continuous sync
Contact changes. As long as a contact matches the rule, any change to its profile in Airtable syncs to HubSpot.
When contact stops matching rules. Updates stop, but contacts are not deleted from HubSpot.
💡 Other things to keep in mind
Duplicate contacts. Duplicate contacts are not synced.
6. Set up field mapping
Choose the default and custom fields you want to sync.
💡 Make sure your Airtable table includes at least one field with the field type set to "Email" and that you map this with the email field in the destination app.
Fields that contain email addresses but use other types (like "Text") are not supported.
7. Activate the connection
🏁 Initial sync
After activating, Outfunnel runs an initial sync. Contacts should appear in the sync status page. The initial sync usually takes a few minutes, but can take a few hours depending on volume.
The status page also shows errored contacts and gives actionable feedback on how to fix them.
🔄 Continuous sync
After the initial sync completes, Outfunnel starts a continuous sync that checks for updates every 2 hours. You can trigger an instant sync anytime by clicking Sync now.
Helpful guides
Looking to sync Airtable with other apps? Check out:
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