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How to sync new marketing tool subscribers to your CRM
How to sync new marketing tool subscribers to your CRM

Sync Klaviyo, Mailchimp and ActiveCampaign new list subscribers to your CRM

Updated over 2 months ago

Here's a simple guide on how to use Outfunnel's contact sync to move new marketing tool subscribers to your CRM. This works when you add the contact manually or if they subscribe through a form.

πŸ’‘ Brevo, Mailerlite and Hubspot marketing are not yet supported

Step 1

The first step is to collate the new subscribers to a list, segment or apply a tag so that you can easily target them in Outfunnel. Here's how to set it up per platform:

Klaviyo

  1. Create a new form or edit an existing form

  2. Choose the list

  3. Complete the form and set it live

Mailchimp

  1. Create a new form or edit an existing form
    ​

  2. Choose the list

  3. Complete the form and apply a specific tag (ie new submission)

  4. Set it live

ActiveCampaign

  1. Click Website > Forms on the left menu in ActiveCampaign and create a new form or edit an existing form
    ​

  2. In the Options menu choose to subscribe the contact to a list

  3. Complete the form and set it live

Step 2

Pipedrive/HubSpot x Klaviyo/Mailchimp

  1. Create a new contact sync in Outfunnel between the desired apps

  2. Choose contact sync

  3. Choose marketing tool > CRM as the sync direction

  4. Choose the marketing tool list/segment/tag

  5. Map the fields

  6. Activate

  7. To test, simply submit the form and click on "Sync now". Note that Outfunnel checks for new data automatically every 2 hours.

Other apps

  1. Create a new contact sync in Outfunnel between the desired apps

  2. Choose contact sync

  3. Choose the list/segment/tag in the New subscriber section

  4. Map the fields

  5. Activate

  6. To test, simply submit the form and click on "Sync now". The sync is instant

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