While Outfunnel’s App connector lets you sync data between your CRM and marketing tools like Mailchimp and ActiveCampaign, we also have a simple email campaigns tool that you can use to send one-off campaigns and automated sequences.
Our native email tool is best suited for simple personal-looking email campaigns (aka conversational emails). You can use Outfunnel to send designed email campaigns with the help of our custom HTML importing feature, but we recommend using marketing tools like Mailchimp or ActiveCampaign for campaigns where you'd need to frequently edit the contents of richly designed templates, or if you need to use advanced features like AB-testing.
Whether you use our native email feature to send campaigns, or use our App connector to connect other marketing tools, Outfunnel keeps your data in sync. All email engagement data gets recorded in CRM, along with lead scoring and web tracking data.