Supported CRMs

Airtable, Pipedrive, Hubspot, Copper

Available on

Starter, Growth, Enterprise

If you are using a different CRM, please click on the CRM name in the table to see the specific setup guide.

This article covers:

  1. Common frustrations with keeping Airtable and Sendinblue in sync

  2. What data does Outfunnel sync between Airtable and Sendinblue

  3. How to connect Airtable and Sendinblue

  4. Sync contacts automatically from Airtable to Sendinblue

  5. Sync engagements automatically from Sendinblue to Airtable

  6. Monitor synced contacts and engagements

  7. Tips, observations, and useful definitions

Common frustrations with keeping Airtable and Sendinblue in sync

While other integration platforms make it easy for you to add Airtable contacts to Sendinblue, it only works when new contacts get added to a table. In order to remove contacts that no longer match the table or sync any field changes to Sendinblue, you'd have to create multiple integrations. This not only makes the management of the sync cumbersome but also results in high monthly bills as each update counts towards your quota.

With Outfunnel, you only need to set up a single integration to keep Airtable contacts updated in Airtable, at a fraction of the cost. The connection is no code and takes just 10-minutes to set up.

What data does Outfunnel sync between Airtable and Sendinblue

Contacts and companies

  • Make all Airtable contacts or subset(s) you define with views available in a Sendinblue list, along with your custom fields.

  • Keep the two databases in sync going forward. E.g. if a custom text field is updated in Airtable, this is updated in Sendinblue automatically.

  • Sync Sendinblue contacts to Airtable when they subscribe or when they open or click an email campaign (coming soon).

Engagements


How to connect Airtable and Sendinblue

1. Once you’ve signed up to an Outfunnel account go to Outfunnel > App connector

2. Authenticate Airtable and Sendinblue as per on-screen instructions. Select the tools and click on Create connection.

API Key

  • Sendinblue API key can be found under Account > SMTP & API > Generate API key

  • Airtable API key can be found under Account settings > generate an API key if you don’t have one already

Airtable Base ID

  • To obtain the ID of your Airtable base, open the Airtable Standard API page and click on the Airtable base that you want to use. This will open the API page of the base. Copy the id string from the URL:

Airtable Table Name

  • To obtain the Table name, open the selected base and insert the table name you'd like to use (not case sensitive).

3. Choose Airtable and Sendinblue as the apps to connect, go through the authentication flow and click on Create connection.

Sync contacts automatically from Airtable to Sendinblue

Once you've authenticated both apps, you can set up the contact sync.

1. In the Sync contacts tab, choose to sync all Airtable contacts or only contacts you’ve defined with a view in Airtable

2. Next, choose which Sendinblue list you’d like the contacts to be synced to. You can sync different Airtable views to different Sendinblue lists (eg. separate tags for different regions or pipeline stages) or you can sync multiple Airtable views to the same Sendinblue list.

3. Finally, select which fields you’d like to sync to Sendinblue with field mapping. You can choose any default or custom fields.

Please note that Sendinblue’s default SMS field only accepts numbers that match one of the following formats:

  • 91xxxxxxxxxx

  • +91xxxxxxxxxx

  • 0091xxxxxxxxxx

Notes

  • Outfunnel syncs around 100 contacts per minute, so depending on the number of contacts it may take time before your selected Airtable contacts appear in Sendinblue.

  • If a contact is deleted or removed from your view in Airtable, Outfunnel removes the contact from the respective list in Sendinblue. The contact still remains in the overall contact database in Sendinblue.

  • If the field doesn't exist in Sendinblue yet, you need to create it first (automatic field creation coming in soon).

  • Outfunnel runs the sync automatically every 4 hours but you can also trigger a manual sync by clicking Sync now on the connection card which will run the sync within 10 minutes.

  • Outfunnel will auto-map the email field. Please make sure that the column for email addresses has Email as the field type.

  • If you have multiple Email columns then Outfunnel will automatically select the first Email field type column as the default email address field for the field mapping. You can change this by reordering the columns and place the correct Email column before any others that might exist. Please make sure the correct Email column is selected before activating the connection.

How to copy new Sendinblue subscribers to Airtable automatically (Coming soon)

New Sendinblue subscribers are not copied to Airtable by default. If you’d like to create new Leads in Airtable when they are subscribed to one of the Sendinblue lists, simply set up a rule under the "Sync Contacts" tab.

  1. Choose the Sendinblue list to track

  2. Assign the default contact owner

  3. Then, set up field mapping if you haven't already


Sync engagements automatically from Sendinblue to Airtable

Coming soon. Please reach out to support@outfunnel.com if you'd like to get early access.


Monitor synced contacts and engagements

Once the connection is live, navigate to the Status tab to see key information about the connection, such as when were events last synced and which events have been synced. Please note that each event counts towards your billing quota.


Tips, observations, and useful definitions:

💡 Sync frequency. Outfunnel syncs some data instantly and some every 4 hours (approximately). You can trigger an immediate sync if you click on the “Sync now” button (it might take up to 10 minutes for the data to appear)

💡 Best results with a new list. We recommend setting up a brand new Sendinblue list to ensure everything works flawlessly, but syncing data to an already existing list works as well in most cases.

💡 Sendinblue's "Segments" beta feature is currently not supported. When sending out your campaigns, make sure that you're sending them to a list, not a segment.


💡 Single source of truth is Airtable. Outfunnel currently treats Airtable as the “single source of truth”, and any changes you make in Airtable will be reflected in Sendinblue. This doesn’t work the other way around. If you’d like to edit the contents of a field in Sendinblue, please make the changes in Airtable and let Outfunnel take care of syncing this to Sendinblue.

💡 Supported campaign types. Outfunnel currently supports single email campaigns. Unfortunately, automations and transactional emails are not supported as Sendinblue does not provide access to these via API. We recommend reaching out to Sendinblue to request this as a feature.

💡 Supported field types. Outfunnel currently supports syncing the following field types: text, numbers, single selection fields, multiple selection fields, phone numbers, dates, addresses, and monetary values.

Start syncing data between Sendinblue and Airtable.

14-day free trial. No credit card required.

Do you grow your lists with the help of web forms? See the following integrations to automate lead capture sync to Airtable:

Don't see your preferred web forms listed above? Browse the upcoming connections and sign up for early access.

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