This automation applies to Pipedrive but a similar effect can be achieved with other CRMs.
Use case
As a sales rep I want to know when a lead is visiting my website and with Outfunnel's web tracking feature it's possible to achieve just that. A few example use cases:
When a contact with a lost deal visits your website then receive a notification. This is great to resurface dormant deals.
Check all the contacts that have visited the website in a given week so you can get in contact with the hottest leads.
Outfunnel creates a "website visit" activity once a website visit occurs and it's possible to set up a Pipedrive workflow automation to automatically notify the rep.
Solution (5 min)
Head to Pipedrive automations and set up a new automation with the following parameters:
1. Triggered by and trigger
We recommend choosing "triggered by any user" as that way the automation will run regardless of who does the update.
The trigger starts the automation and in this case it's "Activity created".
2a. Instant condition
We'd only want it to trigger when:
The activity type is Visited website
2b. (Optional) Add a condition to get notified about dormant leads only
For this we'd have to:
Add "Update person fields" action and add "Visible to" to update All users (this is necessary so we can add the following instant condition.
Add "instant condition" Person lost deal count is more than 0
3. Send email
In this example, the automation sends an email to the sales rep but you can also have it send a Slack update, create another activity, update the person field or anything else that makes sense for your workflow.
4. Activating and testing
Lastly, simply activate the automation. To test if it works as expected, simply update a sample person's lead score field to above the threshold.
Full view of the automation
