As Outfunnel syncs data to CRMs as an activity you can easily create a filter in Pipedrive on the specific activity types. This filter would then serve as a call or check list for hot leads that the sales rep can check periodically.
How to setup an activity based call list
For example, you could create a filter of all the contacts that visited your website in the last week or who clicked on a specific campaign. Based on your sales processes you could then follow-up with them or add them to an automation campaign.
This approach is also a great way to find leads who have been dormant for a long time but have now shown engagement.
Step by step guide
In Pipedrive, create a new filter under the Activities menu
Choose the Activity Type you want to filter by, for example: Newsletter clicked
Specify the time frame on the right hand side
Save it as a filter
💡 The same filter can also be set up under Persons which allows you to see one row item per person but you'd have to open the person to see details about the specific activity
How to setup a lead score based call list
If you are using Outfunnel's lead scoring feature you can see a score in your CRM which can be used to create a filter of hot leads.
You could even combine this with other data. For example, if their lead source contains CPC or if they've visited a specific URL on your website.
Step by step guide
Create a new filter under the Contacts menu
Specify condition: Person > lead score > is not empty
Save it as a filter
💡 Add the lead score column to your view so you can sort based on the highest lead scores