When you set up a contact sync between two apps with Outfunnel, three key events determine what happens to a contact in the destination app:
When the contact first matches the filter
Ongoing changes aka field changes (while the contact is in sync)
When the contact stops matching the filter.
This article provides a complete reference of what happens when contacts starts matching and stops matching the segment so you know exactly what to expect.
Sync actions by destination app
💡 The base action is always the same: Outfunnel finds the contact based on the email address. If a match is found, the contact is updated. If no match is found, a new contact is created.
Destination app | When contacts starts matching | When contact stops matching | Notes |
Pipedrive | Find or create contact | No action |
|
HubSpot | Find or create contact | No action |
|
Salesforce | Find or create lead/contact | No action |
|
Copper | Find or create lead/person | No action |
|
Monday.com | Find or create item | Archived from board |
|
Google Sheets | Find or create row | Row is removed |
|
Mailchimp | • Find or create contact | Unsubscribed from audience | Bounced and opted-out contacts are not resubscribed |
Active Campaign | • Find or create contact | Unsubscribed from list | Bounced, opted-out, or manually unsubscribed contacts are not resubscribed |
Klaviyo | • Find or create profile • Subscribed
| • Removed from list | Suppressed contacts are never resubscribed |
GetResponse | • Find or create contact | Removed from the list | Hard bounced and unsubscribed contacts are not added back |
Brevo | • Find or create contact | Removed from list but does not blocklisted | Blocklisted contacts are not resubscribed |
MailerLite | • Find or create subscriber | Removed from group but not unsubscribed |
|
Constant Contact | • Find or create contact | No action. Stays subscribed and on the list |
|
Airtable | Not available as destination | Not available as destination |
|
What happens when you remove a sync rule or change the target segment?
Regardless of the destination app, contacts are not removed or unsubscribed when you delete the contact sync rule or change the target segment. The "stops matching" behavior described above only applies when individual contacts fall out of the sync rules due to changes in their data.
Need help?
If you have questions about how a specific sync behaves, reach out to us via the chat icon on the bottom right of this page or email support@outfunnel.com.