Outfunnel’s main pricing unit is Active Contacts. A contact is counted as an Active Contact if any of the following is true for the given billing period:
The contact is part of a contact sync
An engagement has been recorded for the contact
The contact has visited your website
The contact has a lead score
The Active Contacts counter resets each billing period.
💡 Good to keep in mind:
You can do unlimited updates per unique contact (based on email address) in a billing period.
Each unique contact is counted once per billing period regardless of how many of the above are true. For example, when a contact is part of 2 contact syncs and they also have a lead score, it counts as one Active Contact.
Only contacts that match the conditions above are counted as an Active Contact. For example if your CRM or Marketing database has 10000 contacts but only 2000 contacts are in an active sync then the Active Contacts count is 2000.
Once a contact is counted as active it will only reset when a new billing period starts
Where can I see how many Active Contacts I have?
We've made it easy for you to see just how many Active Contacts you have and which actions they have been part of.
You can find the total number of Active Contacts for the current billing period under the Usage section in Billing inside the app. For an in-depth breakdown of active contact usage, hover over the information icon next to the counter.
What happens if I exceed my monthly Active Contacts plan limit?
Outfunnel sends an automatic notification email to the main email associated with your account when your account has used 80% and 100% of the plan limits.
Accounts that hit the limits may get auto-upgraded based on the type of data and connections on your account (ie if some data cannot be replayed later then an upgrade will be triggered).
If you'd like to stop the contact sync, engagement sync, web tracking and lead scoring and not upgrade once you reach the account limits please reach out to our Support team. Once the sync pauses all new data will be dropped which will cause gaps in your data that cannot be replayed 😕
How to reduce the number of Active Contacts?
Here are some of the ways you can reduce the Active Contacts count. We recommend first checking the usage page to see where most Active Contacts are generated and then optimising:
Contact sync
We recommend only keeping in sync the contacts that you are actively marketing to and removing the inactive contacts from the target CRM list/filter
Contacts that run into compliance errors in contact sync count toward Active Contacts. We recommend removing these contacts from your CRM list/filter.
Engagement sync
Consider turning off email send recording as this usually generates the most Active Contacts. This way Outfunnel will only record engagement for opens/clicks/bounces/unsubscribes and reduce the Active Contacts count
Lead scoring
If you have many contacts with an active lead score we recommend shortening the score expiry date so that older lead scores get removed
Or reach out to support@outfunnel.com and we'll help. Understanding how Outfunnel calculates active contacts and handles contact sync and billing can help ensure a smooth experience while avoiding unexpected disruptions or charges. Staying informed and proactive can streamline your data management and enhance cost-efficiency.