This article helps you get more out of our marketing emails feature.
We recommend that you verify your domain so that email providers and clients can be confident it was sent by us with your permission. This improves deliverability rates and helps to get your email past spam filters. You can use Outfunnel’s email feature without domain authentication, too, but you’ll probably get better results with authentication done.
What is domain authentication (and why you should care about it)
For background: domain authentication is not an Outfunnel feature, but part of public email infrastructure. Email Providers like Gmail, Yahoo, and Microsoft/Outlook, use DomainKeys Identified Mail (DKIM) and the Sender Policy Framework (SPF) authentication as a way to scan incoming emails for spam or spoofed addresses.
If you send an email via Outfunnel (or any other email marketing tool for that matter), when your message reaches it's recipient, it will say "via..." next to the from address.
Why does this matter?
Aside from having a domain name other than your own appearing next to the "From" address, email clients (Gmail, yahoo, etc) look at these records to verify the reliability of your domain. Having these records in place will improve your deliverabilty and sender reputation because email clients will view your domain as being more trustworthy.
To set up authentication, you need to change some account settings with your DNS provider. Most commonly, your DNS provider will also be the same as your host (GoDaddy, HostGator, etc.)
If you don’t have access to your DNS records, please send these instructions to someone on your technical / IT team.
How to authenticate your domain in 3 (relatively) easy steps:
Step 1. Verify the email address you signed up for Outfunnel with. Simply click on the link in the very first email you received from Outfunnel. (Subject line was “Welcome to Outfunnel”).
Step 2. To set up DKIM (Domain Keys Identified Mail) records, go to your domain’s cPanel or Zone Editor and create a CNAME record for
o1._domainkey.yoursite.com with this value
Please note that if you already have any DKIM records, you don't need to delete or change them.
Here's how DKIM settings would look for users of GoDaddy:
Step 3. To add Outfunnel to your SPF records, go to your domain’s cPanel or Zone Editor and navigate to TEXT records. Every domain has only one SPF TEXT record, so update the existing one or create a new one if there isn’t one in place. To see if you already have an SPF TEXT record, open your TEXT records and look for one that would start with
include:servers.outfunnel.com to your existing SPF TXT record for yoursite.com… or create the following TXT record for yoursite.com:
v=spf1 include:servers.outfunnel.com ?all (the whole SPF text record may include several domains and it always starts with
v=spf1 and ends with
Here's what a full SPF TXT record might look like:
v=spf1 include:spf.protection.outlook.com include:spf.mandrillapp.com include:spf.cloudplatform1.com include:servers.outfunnel.com -all
If everything is correct it should look similar to this (please note that this might vary slightly based on how your cPanel or Zone Editor looks like).
Verifying DKIM and SPF records
Once you've updated your DKIM and SPF records, it's a good idea to check that you've set them up correctly before you begin sending campaigns. Thankfully, there are a couple of free tools out there to help you do exactly that.
MX Toolbox DKIM lookup
To test you DKIM records, you can use MX Toolbox's DKIM lookup feature. You'll need to enter your domain and the selector. In this case the selector will be
MX Toolbox SPF records
You can also test your sender policy framework records using the MX Toolbox SPF tool. Here, all you need to enter is your domain name.
If you bump into challenges or if you’d like to validate whether domain authentication has been set up properly, you can either email the Outfunnel support team
or get in touch via live chat.