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Installing Outfunnel's website tracking snippet
Installing Outfunnel's website tracking snippet
Markus Leming avatar
Written by Markus Leming
Updated over a week ago

Supported CRMs

Pipedrive, Copper, Hubspot, Salesforce

Available on

Starter, Growth, Professional, Scale

Outfunnel tracking snippet enables our Web tracking feature and lets you monitor which of your leads are visiting your website, where they come from, and which pages they visit.

There are three ways to implement Outfunnel's tracking snippet:

It may take up to 10 minutes for the system to display active status. If you still don't see it as active 3rd party browser scripts might block the view. Just open Outfunnel in browser incognito mode and check if it shows active. If it's still inactive, please reach out to

Option 1: Add the tracking snippet to your website's HTML

If you have access to the HTML of your website (or to your content management system like Wix, Webflow or others), you can complete the steps below yourself. If you do not have access to your website's HTML, email this article to your web developer or IT department.

  1. Copy your unique tracking snippet from the Web tracking setup screen in your Outfunnel account.

  2. Install the snippet on every page of your website immediately after the web page's opening <head> tag, or as high in the <head> as possible. This helps to ensure that the tracking snippet is available and ready when the rest of the page loads.

Because every website or content management system is structured differently, we can't provide you with exact instructions on how to add tracking snippet. If you're not sure how to access the HTML code of your site, email this document to your webmaster, IT department, or technical resource.

Option 2: Install Outfunnel's WordPress plugin (recommended if you use WordPress)

  1. Install the Outfunnel plugin.

  2. Activate the plugin and navigate to the Settings area of the plugin.

  3. Paste the Tracking ID you'll find on the Web tracking page of Outfunnel (just the long line of numbers and letters, without quotation marks or other code elements) into the Wordpress plugin and click "Save changes".

Note: You can leave the Web forms integration section empty. This only applies if you are using Outfunnel to record form fills from your WP website to your CRM.

Option 3: Add the tracking snippet to Google Tag Manager

Even if you're using WordPress then Google Tag Manager (GTM) is still a very sensible way to manage the tracking tags you use on your site. Plus, it allows you to add much more detail to what you can track in Google Analytics.

If you want to add the Outfunnel web tracking snippet via GTM, all you need to do is follow these simple steps:

  1. Create a new tag in Google Tag Manager

  2. Name it "Outfunnel" or something easily recognizable and select Custom HTML as the tag type.

  3. Grab your Outfunnel web tracking snippet from the Web tracking setup screen and paste it into the HTML field in GTM

  4. Set the tag to trigger on all pages by setting the trigger type to Page view and have it fire on all pages.

  5. Save your new tag and publish your container once it's ready to go.

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