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Outfunnel tracking code enables our Web tracking feature and lets you monitor which of your leads are visiting your website, where they come from, and which pages they visit. Here is more information on how to use web tracking.
There are three ways to implement Outfunnel's tracking code:
Once implemented, here's how you can check if the web tracking code is correctly installed.
Option 1: Add the tracking code to your website's HTML
If you have access to the HTML of your website (or to your content management system like Wix, Webflow or others), you can complete the steps below yourself.
If you do not have access to your website's HTML, email this article to your web developer or IT department.
Step 1. Find and copy your Outfunnel tracking code
Navigate to Web tracking page in Outfunnel and find the tracking code displayed in the dark grey box. You may need to click "Show tracking code" if it's not immediately visible.
Please note: the tracking code is unique for every Outfunnel account.
Step 2. Paste the code onto each page of your website
You can add tracking code to your website in one of three ways:
Recommended: Paste it into the header section of your website (between and tags) — this way it gets added to each page that features the header.
Paste it above the closing body tag (between and tags) for each individual page on your website
Paste it into the footer section of your website (between and tags) - this way it gets added to each page that features the footer.
Because every website or content management system is structured differently, we can't provide you with exact instructions on how to add tracking code. If you're not sure how to access the HTML code of your site, email this document to your webmaster, IT department, or technical resource.
Option 2: Install Outfunnel's WordPress plugin (recommended if you use WordPress)
Install the Outfunnel plugin.
Activate the plugin and navigate to the Settings area of the plugin.
Paste the Tracking ID you'll find on the Web tracking page of Outfunnel (just the long line of numbers and letters, without quotation marks or other code elements) into the Wordpress plugin and click "Save changes".
Note: You can leave the Web forms integration section empty. This only applies if you are using Outfunnel to record form fills from your WP website to your CRM.
Option 3: Add the tracking code to Google Tag Manager
Even if you're using WordPress then Google Tag Manager (GTM) is still a very sensible way to manage the tracking tags you use on your site. Plus, it allows you to add much more detail to what you can track in Google Analytics.
If you want to add the Outfunnel web tracking tag via GTM, all you need to do is follow these simple steps:
Create a new tag in Google Tag Manager
Name it "Outfunnel" or something easily recognizable and select Custom HTML as the tag type.
Grab your Outfunnel web tracking code from the Web tracking dashboard and paste it into the HTML field in GTM
Set the tag to trigger on all pages by setting the trigger type to Page view and have it fire on all pages. Save your new tag and publish your container one it's ready to go.
Check if the web tracking code is correctly installed
Navigate to Outfunnel > Web and ensure that the small banner next to Web tracking says: Web tracking active
It may take up to 10 minutes for the system to display active status. If you still don't see it as active 3rd party browser scripts might block the view. Just open Outfunnel in browser incognito mode and check if it shows active. If it's still inactive, please reach out to firstname.lastname@example.org.