Outfunnel tracking snippet enables our Web tracking feature and lets you monitor which of your leads are visiting your website, where they come from, and which pages they visit.
How to install the web tracking code
There are three ways to implement Outfunnel's tracking snippet:
🛟 Need help?
If you are having trouble getting web tracking installed see here for common issues and fixes or reach out to support.
Option 1: Add the tracking snippet to your website's HTML
If you have access to the HTML of your website (or to your content management system like Wix, Webflow or others), you can complete the steps below yourself. If you do not have access to your website's HTML, email this article to your web developer or IT department.
Copy your unique tracking snippet from the Web tracking setup screen in your Outfunnel account.
Install the snippet on every page of your website immediately after the web page's opening
<head>tag, or as high in the<head>as possible. This helps to ensure that the tracking snippet is available and ready when the rest of the page loads.Once installed, browse a few pages on your website (disable AdBlock)
Click on verify installation in Outfunnel.
Because every website or content management system is structured differently, we can't provide you with exact instructions on how to add tracking snippet. If you're not sure how to access the HTML code of your site, email this document to your webmaster, IT department, or technical resource.
Option 2: Install Outfunnel's WordPress plugin (recommended if you use WordPress)
Install the Outfunnel plugin.
Activate the plugin and navigate to the Settings area of the plugin.
Paste the Tracking ID you'll find on the Web tracking page of Outfunnel (just the long line of numbers and letters, without quotation marks or other code elements) into the Wordpress plugin and click "Save changes".
Once installed, browse a few pages on your website (disable AdBlock)
Click on verify installation in Outfunnel.
Note: You can leave the Web forms integration section empty. This only applies if you are using Outfunnel to record form fills from your WP website to your CRM.
Option 3: Add the tracking snippet to Google Tag Manager
Even if you're using WordPress then Google Tag Manager (GTM) is still a very sensible way to manage the tracking tags you use on your site. Plus, it allows you to add much more detail to what you can track in Google Analytics.
If you want to add the Outfunnel web tracking snippet via GTM, all you need to do is follow these simple steps:
Create a new tag in Google Tag Manager
Name it "Outfunnel" or something easily recognizable and select Custom HTML as the tag type.
Grab your Outfunnel web tracking snippet from the Web tracking setup screen and paste it into the HTML field in GTM
Set the tag to trigger on all pages by choosing the trigger with the name "All pages".
Save your new tag and publish your container
Once published, browse a few pages on your website
Click on verify installation in Outfunnel
Stay compliant with regulations like GDPR and CCPA
If you’re based in European Union or selling to people based in European Union, make sure your website’s Privacy Notice and/or Cookie notification covers consent to track people’s website visits. CCPA makes a similar requirement regarding residents of California.
We’ve provided further instructions in this article.
Tracking multiple websites
Outfunnel also supports tracking multiple websites - simply add the snippet to as many other websites as you'd like. Once a visit occurs we'll show you in Outfunnel and CRM which domain they visited.
If you use subdomains then the lead only needs to be identified once. For example, if you have added the tracking code to example.com and app.example.com then we can track the same lead across both websites and sync the very first lead source information. This use case is great for SaaS companies that first direct their leads to the marketing website and the lead proceeds to create an account in the app.
Note that this does not work with separate domains. For example, www.firstdomain.com and www.seconddomain.com cannot be cross-identified.