Supported CRMs

Pipedrive, Copper, Hubspot, Airtable

Available on

Lite, Starter, Growth, Enterprise

This article explains how to set up a WordPress Forms-CRM integration with Pipedrive, Copper, Hubspot, and Airtable. If you use Salesforce, see here.

This article covers:

Supported WordPress forms:

  • Contact Form 7

  • Gravity Forms

  • Elementor Forms (in beta)

  • WP Forms (Coming in 2022)

  • Ninja Forms (Coming in 2022)

  • Contact support if you'd like us to add a connection to another form

How to record WordPress form submissions in your CRM

1. Once you’ve signed up to an Outfunnel account, go to Outfunnel > App connector, select your CRM and authenticate it.

2. Then, select the WordPress form, click authenticate and follow the on-screen instructions.

Confirm the installation and then click on Create connection.

2. Select the form you'd like to track and select which fields or custom fields you’d like to sync to your CRM with field mapping. If the field does not yet exist in your CRM, you need to pre-create this first.

If you don't see the form or new fields appearing, please submit the form with dummy data and click "Refresh fields".

4. Finally, define how you’d like form submissions to be recorded in your CRM. Outfunnel supports creating an activity, a lead (Pipedrive only), a note (Pipedrive only), or updating a field.

5. Click on Activate to put the connection live. Fill in a test submission to see the information appear in your CRM. The form submission is recorded in your CRM within 30 seconds:

How to enable web tracking for leads that fill in the form?

With Outfunnel's web tracking functionality, you can discover how the lead landed on your website, which web pages they visited before filling in the form, and track their future visits.

To enable web tracking, simply add your account's unique tracking Id in Outfunnel's WordPress plugin, if you didn't already at first setup. The tracking Id can be found on the Web tracking page and looks similar to this: 5f0eoefy665887112t6f24ee.

Once implemented, simply fill in a test form submission so that Outfunnel can identify the lead for web tracking purposes. An activity showing the visited pages and source/medium data will show in your CRM 30 minutes after a visit.

Please note:

  • As you have already installed Outfunnel's WordPress plugin, you do not need to add the code again. Simply add the unique tracking Id

  • Once the tracking id is added, the identification is enabled by default.

  • Outfunnel creates the Source/medium field in your CRM automatically

Find out how many events have synced

Once the connection is live, navigate to the Status tab to see key information about the connection, such as when were events last synced and which events have been synced. Please note that each event counts towards your billing quota.

Common reasons why the connection may not be working

💡 Some or all of the forms don't show in the selector.

This usually happens due to the following reasons:

  • The new form might not have been detected by Outfunnel. Simply submit a new form submission and click "Refresh fields" in the Connection setup menu.

  • Your website or WordPress uses a firewall that blocks incoming requests that Outfunnel makes. Please whitelist the following Outfunnel IPs and Port 443 that the system uses to make requests:




  • A WordPress plugin has disabled REST API that Outfunnel uses to query forms. These plugins are usually optimization plugins like Perfmatters. To resolve, simply enable REST API through the plugin settings.

💡 Form submit activities are not created in the CRM.

Outfunnel creates the Form Submit activity automatically in the CRM and records the activity under the contact that matches the email that was used in the form.

  • If you don't see the activities in HubSpot, please enable the Outfunnel activity types by heading to a contact profile > Fitler Activities > enable Outfunnel.

  • If you don't see the activities in Copper, please ensure you have less than 25 activity types as this is the limit in Copper

  • If you don't see Form Submit activities from Elementor Forms, please ensure you have not assigned a custom id to your form (Elementor form > Additional settings). If you have, please recreate the form without a custom id or reach out to Outfunnel's support for help.

  • If you don't see Form Submit activities from Elementor Forms, please ensure you are not using a global widget. If you are, you must first unlink the forms from the global widget and then you'll see them show up individually in Outfunnel to create a connection instead of showing up as a single form.

💡 Unable to activate Outfunnel's WordPress plugin.

If you're getting an error message when activating the plugin or if your website crashes when you try to activate the plugin:

If the above does not fix the issue, please reach out to our support team via the in-app chat.

Tips, observations, and useful definitions

💡 Outfunnel creates a "Form Fill" activity in the CRM automatically. Once a form is filled, a "Form Fill" activity is recorded for the contact in the CRM including the submission details

💡 Web tracking activity is synced to CRM with a 30-minute delay. While the web visit appears under the Outfunnel visitor feed almost immediately, it's synced to your CRM with a 30-minute delay to ensure that the entire session is listed under a single activity.

💡 Outfunnel creates the contact in your CRM if the contact does not yet exist in the CRM already. Data from all the fields will be synced over according to your field mapping.

💡 Existing contact fields are not updated. If the contact already exists in your CRM, Outfunnel will not update its fields. The full form submission is available in the created activity.

💡 Edit settings any time. You can change these settings at any time by clicking on the Edit button on the Connection under App connector.

Our support team is ready to help in case of any issues — simply reach out via the in-app chat.

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