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Sendinblue only offers a Zapier connection which is universal but difficult to configure, maintain and can get expensive rather quickly. For each contact added, field updated, contact deleted or engagement created you'd need to set up a separate Zap, with multiple steps to ensure no duplicates are created and the information is synced with the right contacts.

Outfunnel's Pipedrive-Sendinblue integration is designed for B2B companies who want 2 key things from a sales-marketing integration:

Our integration syncs your Pipedrive contacts to Sendinblue, keeps the lists up to date and records all email engagement as activities on the contact profiles in Pipedrive.

With just a 10-minute, no code setup your marketing can use the contact lists defined in Pipedrive for their campaigns and give sales full visibility into leads' engagement, so they can sell smarter.

Contacts and companies

Engagements

Sync contacts from Pipedrive to Sendinblue and create contacts in Pipedrive from new Sendinblue subscribers.

1. Authenticate your apps. Head to Outfunnel > App connector, select Pipedrive and Sendinblue and authenticate as per on-screen instructions if you haven't done so already. Sendinblue API key can be found under Account > SMTP & API > Generate API key.

2. Select the connection type. Click on Connect and choose Contact sync as the connection type

3. Set up contact sync rules. You can set up the contact sync from Pipedrive to Sendinblue or Sendinblue to Pipedrive.

4. Set up field mapping. Navigate to the field mapping step to select which fields or custom fields you’d like the sync to consider. You can choose up to 30 fields from all your Person and Organization fields and custom fields.

5. Activate. Activate the connection. The first sync can take up to 15 minutes based on the number of contacts in the sync. The sync runs every 4 hours automatically thereafter or you can trigger an instant sync anytime by clicking on Sync now.

Notes

Outfunnel supports recording engagement from Sendinblue single email campaigns. Unfortunately, automations and transactional emails are not supported as Sendinblue does not provide access to these via API. We recommend reaching out to Sendinblue to request this as a feature. If you've already set up a connection, skip to the second step.

1. Authenticate your apps. Head to Outfunnel > App connector, select Pipedrive and Sendinblue and authenticate as per on-screen instructions if you haven't done so already. Sendinblue API key can be found under Account > SMTP & API > Generate API key.

2. Select the connection type. Click on Connect and choose Engagement sync as the connection type

3. Choose the list. Choose the Sendinblue list for which you’d like to record email engagement (opens, clicks, unsubscribes, etc).

4. Define how engagement gets recorded. Then define how you’d like email activities like opens, clicks, bounces, or unsubscribes recorded in Pipedrive – or simply use our default settings.

5. Set up field mapping. When Outfunnel syncs an engagement for a contact that does not yet exist in Pipedrive, a new contact is created with the defined field mapping. Navigate to the field mapping step to select which fields or custom fields you’d like the sync to consider.

6. Activate. Activate the connection. Outfunnel only records engagement from emails that have been sent after activating the connection. The sync runs every 4 hours automatically thereafter or you can trigger an instant sync anytime by clicking on Sync now.

Notes

Once the connection is live, navigate to the Status tab to see key information about the connection, such as when were events last synced and which events have been synced. Please note that each event counts towards your billing quota.

💡 Sync frequency. Outfunnel syncs data every 4 hours. You can force a sync when you click on the “Sync now” button of the connection in the App connector.

💡 Pre-create field values. Single and multiple option fields need to have the options pre-created in Sendinblue and Pipedrive (case insensitive)

💡 Outfunnel supports two ways to manage your contacts between Pipedrive and Sendinblue

💡 Best results with a new list. We recommend setting up a brand new Sendinblue List to ensure everything works flawlessly, but syncing data to an already existing list works as well in most cases.

💡 Sendinblue's "Segments" beta feature is currently not supported. When sending out your campaigns, make sure that you're sending them to a list, not a segment.

💡 Single source of truth is Pipedrive. Outfunnel currently treats Pipedrive as the “single source of truth”, and any changes you make in Pipedrive will be reflected in Sendinblue. This doesn’t work the other way around. If you’d like to edit the contents of a field in Sendinblue, please make the changes in Pipedrive and let Outfunnel take care of syncing this to Sendinblue.

💡First click of each email is recorded per contact. Outfunnel records only the first click of each unique email per contact. For example, if a contact clicks 4 times on a URL in the email then only the first click gets recorded.

💡 Supported campaign types. Outfunnel currently supports single email campaigns. Unfortunately, automations and transactional emails are not supported as Sendinblue does not provide access to these via API. We recommend reaching out to Sendinblue to request this as a feature.

💡 Activities are added to my calendar. Please note that if you've set up calendar sync in Pipedrive, then all activities are automatically added to your Google or Outlook calendar. To turn this off simply uncheck Outfunnel activity types in Pipedrive > Company Settings > Calendar Sync

These are the types that Outfunnel creates: Newsletter Sent, Newsletter Opened, Newsletter Clicked, Newsletter Bounce, Newsletter Unsubscribe, Contact Created, Newsletter Reply, Form Submitted, Visited Website

💡 Unsubscribe recording. Outfunnel only records end-user initiated unsubscribes in Pipedrive and manual unsubscribes in Sendinblue are not recorded. When a contact is unsubscribed manually but they still match a filter in Pipedrive that is targeted by a connection, then Outfunnel will resubscribe them in Sendinblue. If you'd like to manually remove a contact in Sendinblue, they need to be permanently deleted under the contact profile in Sendinblue.

Learn more about the best ways to manage unsubscribes and bounces.

💡 Email activity is registered on the Contact level. If someone has sent an email, or they open or click in an email, this is registered independently of the deal stage or pipeline in their Contact profile.

💡 Notifications. If you’d like to receive email notifications about people opening and/or clicking your newsletters, you’ll need to turn on Email notifications feature in Pipedrive. (See how). Once enabled, each user can turn on Email notifications by going to Settings > Personal > Preferences > Notifications.

Do you use web forms to collect leads to your lists? See the following integrations to automate lead capture sync to Pipedrive:

Don't see your preferred web forms listed above? Browse the upcoming connections and sign up for early access.