This article covers:

  1. Common frustrations with keeping Pipedrive and Sendinblue in sync

  2. What data does Outfunnel sync between Pipedrive and Sendinblue

  3. Set up contact sync

  4. Set up engagement sync

  5. Monitor synced contacts and engagements

  6. Tips, observations, and useful definitions


Common frustrations with keeping Pipedrive and Sendinblue in sync

Sendinblue only offers a Zapier connection which is universal but difficult to configure, maintain and can get expensive rather quickly. For each contact added, field updated, contact deleted or engagement created you'd need to set up a separate Zap, with multiple steps to ensure no duplicates are created and the information is synced with the right contacts.

Outfunnel's Pipedrive-Sendinblue integration is designed for B2B companies who want 2 key things from a sales-marketing integration:

  1. Keep sales and marketing contacts in sync and

  2. Automatically record Sendinblue email opens, clicks, unsubscribes in Pipedrive for the salespeople to see.

Our integration syncs your Pipedrive contacts to Sendinblue, keeps the lists up to date and records all email engagement as activities on the contact profiles in Pipedrive.

With just a 10-minute, no code setup your marketing can use the contact lists defined in Pipedrive for their campaigns and give sales full visibility into leads' engagement, so they can sell smarter.


Connect Pipedrive and Sendinblue today

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What data does Outfunnel sync between Pipedrive and Sendinblue

Contacts and companies

  • Make all Pipedrive contacts or subset(s) you define with filters available in a Sendinblue list, along with your custom contact and company fields.

  • Keep the two databases in sync going forward. E.g. if a custom text field is updated in Pipedrive, this is updated in Sendinblue automatically.

  • Sync Sendinblue contacts to Pipedrive when they subscribe or when they open or click an email campaign (Coming soon).

Engagements

  • Record Sendinblue email engagement for contacts in Pipedrive. Outfunnel supports sends, opens, clicks, bounces and unsubscribes.

  • Record web visits and custom lead scores in Pipedrive with Outfunnel's own Web tracking and Lead scoring as additional lead signals.


Set up contact sync

Sync contacts from Pipedrive to Sendinblue and create contacts in Pipedrive from new Sendinblue subscribers.

1. Authenticate your apps. Head to Outfunnel > App connector, select Pipedrive and Sendinblue and authenticate as per on-screen instructions if you haven't done so already. Sendinblue API key can be found under Account > SMTP & API > Generate API key.

2. Select the connection type. Click on Connect and choose Contact sync as the connection type

3. Set up contact sync rules. You can set up the contact sync from Pipedrive to Sendinblue or Sendinblue to Pipedrive.

  • Sync contacts from Pipedrive to Sendinblue. Choose whether to sync all Pipedrive contacts or only contacts you’ve defined with a Pipedrive Person filter and select the Sendinblue list you'd like to sync them to.

    As you are syncing contacts, not Deals, then only Pipedrive People filters are visible in Outfunnel. Learn how to set up Pipedrive People filters.

    You can sync different Pipedrive filters to different Sendinblue lists (eg. separate email lists for different regions or pipeline stages) or you can sync multiple Pipedrive filters to the same Sendinblue list (eg. a filter with open Deals for each sales rep, all synced to one big newsletter List)

  • (Coming soon) Sync contacts from Sendinblue to Pipedrive. Choose a list that you'd like to record new subscribers to Pipedrive as contacts and specify the contact owner.

    Once the contact is created in Pipedrive, a "Contact Created" activity is added under the contact profile. Note that currently, Outfunnel creates contacts in Pipedrive. Lead creation support is coming soon.

4. Set up field mapping. Navigate to the field mapping step to select which fields or custom fields you’d like the sync to consider. You can choose up to 30 fields from all your Person and Organization fields and custom fields.

5. Activate. Activate the connection. The first sync can take up to 15 minutes based on the number of contacts in the sync. The sync runs every 4 hours automatically thereafter or you can trigger an instant sync anytime by clicking on Sync now.

Notes

  • Outfunnel syncs around 100 contacts per minute so depending on the number of contacts it may take time before your selected Pipedrive contacts appear in Sendinblue.

  • If a contact is deleted or removed from the filter in Pipedrive, Outfunnel removes the contact from the respective list in Sendinblue. The contact still remains in the overall contact database in Sendinblue.

  • Please note that Sendinblue’s default SMS field only accepts numbers that match one of the following formats:

    • 91xxxxxxxxxx

    • +91xxxxxxxxxx

    • 0091xxxxxxxxxx

  • If the field doesn't exist in Sendinblue yet, you need to create this first (automatic field creation coming in soon).


Set up engagement sync

Outfunnel supports recording engagement from Sendinblue single email campaigns. Unfortunately, automations and transactional emails are not supported as Sendinblue does not provide access to these via API. We recommend reaching out to Sendinblue to request this as a feature. If you've already set up a connection, skip to the second step.

1. Authenticate your apps. Head to Outfunnel > App connector, select Pipedrive and Sendinblue and authenticate as per on-screen instructions if you haven't done so already. Sendinblue API key can be found under Account > SMTP & API > Generate API key.

2. Select the connection type. Click on Connect and choose Engagement sync as the connection type

3. Choose the list. Choose the Sendinblue list for which you’d like to record email engagement (opens, clicks, unsubscribes, etc).

4. Define how engagement gets recorded. Then define how you’d like email activities like opens, clicks, bounces, or unsubscribes recorded in Pipedrive – or simply use our default settings.

5. Set up field mapping. When Outfunnel syncs an engagement for a contact that does not yet exist in Pipedrive, a new contact is created with the defined field mapping. Navigate to the field mapping step to select which fields or custom fields you’d like the sync to consider.

6. Activate. Activate the connection. Outfunnel only records engagement from emails that have been sent after activating the connection. The sync runs every 4 hours automatically thereafter or you can trigger an instant sync anytime by clicking on Sync now.

Notes

  • The engagement sync happens in near real-time so it gets synced to Pipedrive as soon as an engagement is recorded in Sendinblue


Monitor synced contacts and engagements

Once the connection is live, navigate to the Status tab to see key information about the connection, such as when were events last synced and which events have been synced. Please note that each event counts towards your billing quota.


Tips, observations, and useful definitions

General

💡 Sync frequency. Outfunnel syncs data every 4 hours. You can force a sync when you click on the “Sync now” button of the connection in the App connector.

💡 Pre-create field values. Single and multiple option fields need to have the options pre-created in Sendinblue and Pipedrive (case insensitive)

Contact sync

💡 Outfunnel supports two ways to manage your contacts between Pipedrive and Sendinblue

  • Option A. Master database of all contacts in Pipedrive, contacts synced to Sendinblue for emailing via Outfunnel. To enable this, first collate your whole contact list (Pipedrive + Sendinblue) into Pipedrive and sync all contacts, or a selection you define with Pipedrive filters, into Sendinblue with Outfunnel.

  • Option B. Contact list in Sendinblue is separate from prospect/customer list in Pipedrive. If a contact, defined by their email address, exists in both Pipedrive and Sendinblue, we log email engagement to Pipedrive to the right contact.

💡 Best results with a new list. We recommend setting up a brand new Sendinblue List to ensure everything works flawlessly, but syncing data to an already existing list works as well in most cases.

💡 Sendinblue's "Segments" beta feature is currently not supported. When sending out your campaigns, make sure that you're sending them to a list, not a segment.

💡 Single source of truth is Pipedrive. Outfunnel currently treats Pipedrive as the “single source of truth”, and any changes you make in Pipedrive will be reflected in Sendinblue. This doesn’t work the other way around. If you’d like to edit the contents of a field in Sendinblue, please make the changes in Pipedrive and let Outfunnel take care of syncing this to Sendinblue.

Engagement sync

💡 Supported campaign types. Outfunnel currently supports single email campaigns. Unfortunately, automations and transactional emails are not supported as Sendinblue does not provide access to these via API. We recommend reaching out to Sendinblue to request this as a feature.

💡 Activities are added to my calendar. Please note that if you've set up calendar sync in Pipedrive, then all activities are automatically added to your Google or Outlook calendar. To turn this off simply uncheck Outfunnel activity types in Pipedrive > Company Settings > Calendar Sync

These are the types that Outfunnel creates: Newsletter Sent, Newsletter Opened, Newsletter Clicked, Newsletter Bounce, Newsletter Unsubscribe, Contact Created, Newsletter Reply, Form Submitted, Visited Website

💡 Unsubscribe recording. Outfunnel only records end-user initiated unsubscribes in Pipedrive and manual unsubscribes in Sendinblue are not recorded. When a contact is unsubscribed manually but they still match a filter in Pipedrive that is targeted by a connection, then Outfunnel will resubscribe them in Sendinblue. If you'd like to manually remove a contact in Sendinblue, they need to be permanently deleted under the contact profile in Sendinblue.

Learn more about the best ways to manage unsubscribes and bounces.

💡 Email activity is registered on the Contact level. If someone has sent an email, or they open or click in an email, this is registered independently of the deal stage or pipeline in their Contact profile.


💡 Notifications. If you’d like to receive email notifications about people opening and/or clicking your newsletters, you’ll need to turn on Email notifications feature in Pipedrive. (See how). Once enabled, each user can turn on Email notifications by going to Settings > Personal > Preferences > Notifications.

Do you use web forms to collect leads to your lists? See the following integrations to automate lead capture sync to Pipedrive:

Don't see your preferred web forms listed above? Browse the upcoming connections and sign up for early access.

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