Outfunnel’s main pricing unit is Active Contacts. A contact is counted as an Active Contact if any of the following is true for the given billing period:
The contact is part of a contact sync
An engagement has been recorded for the contact
The contact has visited your website
The contact has a lead score
The Active Contacts counter resets each billing period.
💡 Good to keep in mind:
Each unique contact is counted once per billing period regardless of how many of the above are true. For example, when a contact is part of 2 contact syncs and they also have a lead score, it counts as one Active Contact.
Only contacts that match the conditions above are counted as an Active Contact. For example if your CRM or Marketing database has 10000 contacts but only 2000 contacts are in an active sync then the Active Contacts count is 2000.
Where can I see how many Active Contacts I have?
We've made it easy for you to see just how many Active Contacts you have and which actions they have been part of. You can find the total number of Active Contacts for the current billing period under the Usage section in Billing inside the app.
How to reduce the number of Active Contacts?
Here are some of the ways you can reduce the Active Contacts count. We recommend first checking the usage page to see where most Active Contacts are generated and then optimizing:
Contact sync
We recommend only keeping in sync the contacts that you are actively marketing to and removing the inactive contacts from the target CRM list/filter
Contacts that run into compliance errors in contact sync count toward Active Contacts. We recommend removing these contacts from your CRM list/filter.
Engagement sync
Consider turning off email send recording as this usually generates the most Active Contacts. This way Outfunnel will only record engagement for opens/clicks/bounces/unsubscribes and reduce the Active Contacts count
Lead scoring
If you have many contacts with an active lead score we recommend shortening the score expiry date so that older lead scores get removed
Or reach out to support@outfunnel.com and we'll help