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How to set up a 2-way sync between Airtable and Attio

Sync contacts from Airtable to Attio — no code required.

Updated today

Our Airtable–Attio sync is designed for B2B companies who need to create cross-app workflows and want to cut time on manually moving data between apps.

💡 Airtable is currently only available as a source app. This means you can sync contacts from Airtable to Attio, but not the other way around.

Are there alternatives for syncing Airtable and Attio?
Zapier and Make offer more flexibility but come with trade-offs. They don't create a bi-directional relationship that listens to changes, they are difficult to set up and get expensive as each action counts.


Connect Airtable and Attio, deeply and easily
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Why Outfunnel is the best tool to integrate Airtable with Attio

  • Contact sync. Make all contacts or a subset(s) available in Attio along with your custom fields and keep them in sync going forward.

  • Comprehensive field mapping. Sync any default or custom field so you always have the right information available in any app.

  • Deduplication built-in. Outfunnel creates links based on the email address and we'll automatically cross-reference contacts to prevent duplicate contact entries. If a contact already exists we'll simply link it. If it doesn't we'll create a new contact.

  • Instant data sync. Outfunnel syncs most data instantly and some within 2 hours.

  • Monitor sync status. Clear overview of the sync health which includes actionable error messages so you can fix them as they happen.

  • Historical sync. Sync all of your customer data, no matter when it was created. Outfunnel syncs not only new contacts, but also existing ones.

  • Transparent pricing. Each contact that's part of the sync only counts once, regardless of how many updates get synced or to how many apps.

  • Reliable and secure data. Outfunnel uses advanced authentication methods, such as OAuth, and deploys encryption measures to make sure the data is secure in transit.


Authenticate your apps

  1. Head to App connector

  2. Select Airtable and Attio

  3. Authenticate as per on-screen instructions if you haven't done so already


How to set up a contact sync from Airtable to Attio

1. Choose your apps

Select Airtable and Attio, and choose Contact sync as the connection type.

2. Choose sync direction

The sync direction is Airtable → Attio (one-way). Airtable is currently only available as a source app.

3. Define which contacts to sync

Define which contacts should be part of the sync.

  • Airtable contacts: You can choose to sync contacts from a specific table and optionally filter by a view.

If this is your first sync we recommend syncing a limited number of (test) contacts to get a feel for the sync.

4. Set up field mapping

Choose the default fields and/or custom fields you'd like to sync from Airtable to Attio.

  • Read-only fields. Some fields are read-only (ie calculated fields) and cannot be edited which means they can only be synced in one direction.​

  • Adding new fields. Create a new field in the corresponding app. Then head back to Outfunnel and click "refresh fields" to see the new field.

  • Single/Multiple option fields. If you are mapping single and multiple option fields please pre-create the values in the source and destination app.

5. Activate the connection

🏁 Initial sync

After activating the connection Outfunnel will run an initial sync to merge your databases and you should see contacts appearing in the sync status page. The initial sync usually takes a few minutes but can take up to a few hours depending on the number of contacts to sync.

The status page also shows errored contacts and provides actionable feedback on how to fix this.

Initial sync action

Outfunnel first looks for an existing object based on the email address. If found, a link is created with the existing object. If an existing object is not found a new object is created. If multiple objects are found with the same email address then the link is made with the oldest contact and no duplicates will be created.

🔄 Continuous sync

After the initial sync completes Outfunnel starts running a continuous sync that checks for updates. As long as the contact matches the rule any changes to its profile in Airtable will be synced to Attio. See here for sync interval.

✖️ Exiting the sync

When a contact stops matching the rules all updates will stop but they will not be deleted from the destination app.

  • In Attio: nothing happens — the contact remains as is.


Need help?

If you run into any issues or have questions about the sync, reach out to us via the chat widget — we're happy to help!

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