This guide explains how to connect Webflow Forms to Klaviyo using Outfunnel, so every form submission automatically creates a profile and adds the contact to a list in Klaviyo.
How to connect Webflow Forms to Klaviyo
1. Go to App Connector. Head to Outfunnel > App Connector and select Webflow Forms as the source and Klaviyo as the destination.
2. Authenticate your apps. Connect Webflow via OAuth and authenticate Klaviyo with your API key.
3. Select the form you want to track. If the form does not appear, submit a test entry and click "Refresh fields".
4. Select your Klaviyo list where new profiles should be added.
5. Map the fields. Map your Webflow form fields to Klaviyo properties. Email is required as a minimum. First name and last name are recommended. If a custom property does not appear, ensure it exists in Klaviyo first then click "Refresh list".
6. Activate the connection. Submit a test form entry to confirm the profile appears in your Klaviyo list.
💡 If form submissions are not appearing in Klaviyo, see here for common reasons why syncing may not be working.