This guide explains how to connect Gravity Forms, Contact Form 7, or Elementor Forms to Klaviyo using Outfunnel, so every form submission automatically creates a profile and adds the contact to a list in Klaviyo.
Supported WordPress forms
Gravity Forms
Contact Form 7
Elementor Forms
How to connect WordPress Forms to Klaviyo
1. Go to App Connector. Head to Outfunnel > App Connector and select your WordPress form type as the source and Klaviyo as the destination.
2. Authenticate your apps. Authenticate Klaviyo with your API key. Then follow the on-screen instructions to install the Outfunnel WordPress plugin, add your tracking ID, account email, and API key, and activate the plugin. Where to find the API key →
3. Select the form you want to track. If the form does not appear, submit a test entry and click "Refresh fields".
4. Select your Klaviyo list where new profiles should be added.
5. Map the fields. Map your form fields to Klaviyo properties. Email is required as a minimum. First name and last name are recommended. If a custom property does not appear, ensure it exists in Klaviyo first then click "Refresh list".
6. Activate the connection. Submit a test form entry to confirm the profile appears in your Klaviyo list.
💡 If form submissions are not appearing in Klaviyo, see here for common reasons why syncing may not be working.