This guide explains how to connect LinkedIn Lead Gen Forms to Mailchimp using Outfunnel, so every lead form submission automatically adds the contact as a subscriber in your Mailchimp audience.
How to connect LinkedIn Lead Gen Forms to Mailchimp
1. Go to App Connector. Head to Outfunnel > App Connector and select LinkedIn Lead Gen Forms as the source and Mailchimp as the destination.
2. Authenticate your apps. Connect your LinkedIn account and select the LinkedIn page and campaign to use. Then authenticate Mailchimp via OAuth.
3. Select the lead form you want to track. If the form does not appear, click "Refresh fields".
4. Select your Mailchimp audience where new subscribers should be added.
5. Map the fields. Map your LinkedIn lead form fields to Mailchimp fields. Email is required as a minimum. First name and last name are recommended. If a custom Mailchimp field does not appear, create it in Mailchimp first then click "Refresh list".
6. Activate the connection. Submit a test lead to confirm the subscriber appears in your Mailchimp audience.
💡 If leads are not appearing in Mailchimp, see here for common reasons why syncing may not be working.