This guide explains how to connect LinkedIn Lead Gen Forms to Klaviyo using Outfunnel, so every lead form submission automatically creates a profile and adds the contact to a list in Klaviyo.
How to connect LinkedIn Lead Gen Forms to Klaviyo
1. Go to App Connector. Head to Outfunnel > App Connector and select LinkedIn Lead Gen Forms as the source and Klaviyo as the destination.
2. Authenticate your apps. Connect your LinkedIn account and select the LinkedIn page and campaign to use. Then authenticate Klaviyo with your API key.
3. Select the lead form you want to track. If the form does not appear, click "Refresh fields".
4. Select your Klaviyo list where new profiles should be added.
5. Map the fields. Map your LinkedIn lead form fields to Klaviyo properties. Email is required as a minimum. First name and last name are recommended. If a custom property does not appear, ensure it exists in Klaviyo first then click "Refresh list".
6. Activate the connection. Submit a test lead to confirm the profile appears in your Klaviyo list.
💡 If leads are not appearing in Klaviyo, see here for common reasons why syncing may not be working.