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Using our HubSpot CRM integration to automate email marketing and more
Using our HubSpot CRM integration to automate email marketing and more

How to send marketing emails to your HubSpot CRM contacts, sync engagement data back to HubSpot, track web visits and score leads.

Updated over a week ago

Supported CRMs

Pipedrive, Copper, Hubspot

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Outfunnel connects your sales and marketing data, deeply and easily. While you can use our App connector to integrate HubSpot CRM with your marketing tools, you can also use Outfunnel's own features for affordable marketing automation, in sync with your CRM.

These are the key benefits of using Outfunnel's email tool with HubSpot CRM:

  1. Easily send automated emails your HubSpot CRM contacts
    Use Outfunnel's simple email tool to send automated email drip sequences and single email campaigns to your HubSpot contacts. Outfunnel works with HubSpot's contact lists so you can create automated email campaigns that target your lists.

  2. See email and web engagement data in HubSpot
    Outfunnel syncs your email and web engagement data back to the CRM, so it's visible on the contact card. Enough said.

  3. Identify your hottest opportunities in HubSpot with data from Outfunnel's web tracking and lead scoring
    Outfunnel's web tracking and lead scoring features send these important data points to HubSpot, so you'll never miss when a lead is hot.

In this article, we'll cover the following topics:

Without further ado, let's jump in!

Connecting Outfunnel to HubSpot

In order to allow Outfunnel and HubSpot to talk to each other, you’ll need to connect the two apps.

Here's how to connect Outfunnel to HubSpot:

  1. Head over to the HubSpot marketplace and click "Connect App" in the top right corner

  2. A new page will open where you need to grant Outfunnel access to your HubSpot account

  3. Once you've granted access, you're done! HubSpot and Outfunnel are now connected and the next step is to create an email campaign.

Sending Outfunnel email campaigns to HubSpot CRM contacts

In Outfunnel, you can create two types of email campaigns:

  • Single email campaigns – these are one-off emails that will be sent to anyone that matches your chosen criteria at the time of sending the campaign. Single campaigns are best for announcements, invites, sharing new content, etc.

  • Sequences – multi-stage, automated drip campaigns that will be sent to your contacts as they are added to the list. Great for automating lead nurturing or follow-ups.*

* Outfunnel's Sequences tool works well as an alternative to HubSpot Sequences or as an alternative to HubSpot Workflows. Note that while HubSpot's Sequences tool is designed for sales emails that are sent out from your Gmail/Exchange email, then Outfunnel's Sequences are best suited for marketing drip campaigns sent to warm leads, as they can be sent out in bulk and are sent out from Outfunnel servers (like HubSpot Workflows emails are sent out from HubSpot's servers).

Selecting your HubSpot CRM contacts as campaign recipients in Outfunnel

When you create a new email campaign in Outfunnel, you’ll need to choose who will receive the emails.

As you'll see in the first step of the campaign creation, you can choose any of your HubSpot lists as recipients for an email campaign.

  • When you send a single email campaign to a HubSpot list, the entire list will receive your email as a one-off campaign.

  • When you set up a Sequence for a HubSpot list, all current contacts in the list will receive the emails in the Sequence campaign. If new contacts match the list, they will also be added to the Sequence. If any contacts are removed from the list, the Sequence stops for them.

When drafting the emails, you can personalize the emails with list of the most commonly used fields as well as any custom fields you have added to HubSpot CRM:

Syncing email engagement data to HubSpot CRM

Once you’ve sent your email campaign, all your email engagement data like opens, clicks, and replies will be automatically synced to HubSpot CRM as an Activity.

Important: The engagements that Outfunnel creates might be hidden at first in Hubspot. Here's how to make them visible:

  1. Send out at least one email from Outfunnel

  2. Open any contact profile in Hubspot and click on "Filter activity" option on the top of the timeline.

  3. Under Integrations section, enable "Outfunnel"

Visibility into such email marketing engagement data in HubSpot CRM will help you (or your sales reps) streamline

your sales process and quickly focus on the hottest leads. For example, you could build a call list from only those Leads or Contacts that have opened or clicked in the latest campaign.

All of your engagement stats are synced as Activities in HubSpot. This means you can use this data in your list criteria and custom reports.

Tracking web visits

Our web visitor tracking feature will allow you to have web visit data added to HubSpot CRM contacts as an Activity. This is handy if you want to prioritize or segment leads who have visited specific pages on your site.

Automatically calculated Lead Scores based on email and web engagement

Last but not least, Outfunnel uses all of the abovementioned email engagement and web engagement data to calculate lead scores for your contacts. These are automatically synced to HubSpot CRM as a custom person field "Lead Score".

If you do not wish to use the Lead Scoring feature, you can disable it in Outfunnel, from Automations > Configure > Lead Scoring.

How to disconnect Hubspot CRM from Outfunnel?

Please reach out to or through the chat to disconnect Hubspot CRM from your Outfunnel account.

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