There are many website visitor tracking tools out there, each serving their own use case. Outfunnel's website visitor tracking feature, or simply Web tracking as we call it, shows you which leads are visiting your website, where they come from, and which pages they've been on.

And naturally, we sync all of this data to your CRM.

This way you’ll know who is more interested in your products and services, what they’re interested in, whether they’re more likely to buy and which channel converts best.

Web visitor tracking is also a key part of our lead scoring feature, allowing you to save time by focusing only on the highest scoring leads.

Outfunnel identifies your website visitors in one of two ways:

  • When people click on emails sent from Outfunnel (or from Mailchimp if the integration has been activated).
  • When people fill in a supported form on your website.

Supported forms where leads are identified automatically

  • Mailchimp forms
  • Gravity Forms
  • Contact form 7
  • Hubspot HTML forms
  • Squarespace forms (coming soon)
  • WPForms (coming soon)
  • Custom web forms (see here for instructions)
  • If there is a specific form you'd like us to track, let us know on support@outfunnel.com and we'll add it on our to-do list.

Step 1. Add Outfunnel tracking code on your site.

You’ll find your tracking code in the Web tracking section of your Outfunnel account. Read more about how to install website visitor tracking code to your site.

Step 2. Identify web visitors from form fills or by sending email campaigns from Outfunnel or Mailchimp

If you’re using Outfunnel to send marketing emails and/or supported forms on your website to collect leads, website visitors will automatically be matched to contacts when people click on links included in any emails or fill in a form.

If you’re using Mailchimp to send marketing emails, see further information at the end of this article.

The more people click on your emails or fill in the form, the more people Outfunnel can identify, so we recommend sending a campaign or two with a very attractive call-to-action or offer to increase the number of people Outfunnel can identify.

Supported forms where leads are identified automatically

Step 3. See website visits in Outfunnel

You’re then ready to start seeing website visits from leads who have clicked on at least one Outfunnel or Mailchimp campaign or filled in a form. We’ll show you the time of the visit and the pages visited.

Step 4 (optional). Sync website visits and contact source information to your CRM

Go to Outfunnel > Automations and click Website visits. This automation allows you to configure web visit and contact source recording in the CRM.

  • Web pages visited allows you to see what someone might be interested in.
  • Contact source shows how your leads first landed on your website. (Eg. a link from another website or a newsletter). For best results, we recommend using UTM tags for your email campaigns, ads and any other campaigns.
  • Make sure to check out the Channel report to see which channels convert best.

In order to increase usefulness to salespeople we post web visits and the contact source information to the CRM with a 30-minute delay, so we can list all pages visited within the first half an hour, and the duration of looking at each page.

Step 5. Stay GDPR compliant

If you’re based in European Union or selling to people based in European Union, make sure your website’s Privacy notice and/or Cookie Policy covers consent to track people’s website visits. We’ve provided further instructions in this article.

A couple of things to keep in mind:

💡 Web tracking activity is synced to CRM with a 30 minute delay. While the web visit appears under the Outfunnel visitor feed almost immediately, it's synced to your CRM with a 30 minute delay to ensure that the entire session is listed under a single activity.

💡 Outfunnel creates a contact in your CRM automatically. When a supported web form is filled, Outfunnel automatically creates the contact record in your CRM with a 30 second delay if an existing contact with a matching email is not found. If a contact with a matching email is found, Outfunnel syncs the web tracking activity under the existing contact.

💡 We recommend to configure your form to create contacts in your CRM. If your form includes custom fields we recommend to use your existing solution to create contacts in Pipedrive instead as Outfunnel can only sync Email, First name and Last name fields to your CRM. Note that Outfunnel creates the contact in your CRM with a 30 second delay in order to ensure that the contacts has already been created.

💡 What to keep in mind when you’re using Mailchimp to send marketing emails (and would like to use our web tracking feature)

  • Because we’re using Mailchimp’s e-commerce link tracking feature, you must have your Mailchimp account linked with Outfunnel. You can do that if you navigate to Connections section in Outfunnel and follow instructions there.
  • Outfunnel uses Mailchimp’s e-commerce link tracking to match email addresses (and so, your leads) to website visitors. All you have to do to start tracking website visitors is to tick “E-commerce link tracking” every time you send out a campaign.

First find Settings & Tracking as you’re composing a new campaign, and click Edit.

Then tick the e-commerce link tracking checkbox.

Please note that e-commerce link tracking can be activated for both one-off campaigns and automated campaigns. For the latter, navigate to Campaigns > Ongoing and click on the name of the automated campaign. Then click on Edit Workflow Settings  and tick the e-commerce link tracking checkbox.

Did this answer your question?