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How the 2-way Hubspot and Mailchimp works:

  • Make all Hubspot contacts or subset(s) you define with Hubspot Lists available in a Mailchimp Audience along with your custom fields.
  • Keep the two databases in-sync going forward. Eg. if a field is updated in Hubspot, this is recorded in Mailchimp automatically.
  • When people open or click on email campaigns, this data will be recorded in Hubspot
  • New Mailchimp subscribers are added to Hubspot automatically
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