Supported CRMs

Copper, Pipedrive, Hubspot, Airtable

Available on

Starter, Growth, Enterprise

If you are using a different CRM, please click on the CRM name in the table to see the specific setup guide.

This article covers:

  1. Common frustrations

  2. What data does Outfunnel sync between Copper and Sendinblue

  3. How to connect Copper and Sendinblue

  4. Sync contacts from Copper to Sendinblue automatically

  5. Record Sendinblue email engagement in Copper

  6. Monitor synced contacts and engagements

  7. Tips, observations, and useful definitions

Common frustrations with keeping Copper and Sendinblue in sync

While you can use Zapier to connect Copper and Sendinblue, its setup is difficult to configure, maintain and it can get expensive rather quickly. For each contact added, field updated, contact deleted or engagement created you'd need to set up a separate Zap, with multiple steps to ensure no duplicates are created and the information is synced with the right contacts).

Outfunnel's Copper-Sendinblue integration is designed for B2B companies who want 2 key things from a sales-marketing integration:

  1. Keep sales and marketing contacts in sync and

  2. Automatically record Sendinblue email opens, clicks, unsubscribes in Copper for the salespeople to see.

Our integration syncs your Copper contacts to Sendinblue, keeps the lists up to date and records all email engagement as for the contacts in Copper.

With just a 10-minute, no code setup your marketing can use the contact lists defined in Copper for their campaigns and give sales full visibility into leads' engagement, so they can sell smarter.

What data does Outfunnel sync between Copper and Sendinblue

Contacts and companies

  • Make all Copper contacts or subset(s) you define with tags, contact types, or lead statuses available in a Sendinblue list, along with your custom contact and company fields.

  • Keep the two databases in sync going forward. E.g. if a custom text field is updated in Copper, this is updated in Sendinblue automatically.

  • Sync Sendinblue contacts to Copper when they subscribe or when they open or click an email campaign (Coming soon)

Engagements

  • Record Sendinblue email engagement for contacts in Copper. Outfunnel supports sends, opens, clicks, bounces and unsubscribes.

  • Record web visits and custom lead scores in Copper with Outfunnel's own Web tracking and Lead scoring as additional lead signals.

Mailchimp email engagement in Copper

How to connect Copper and Sendinblue

1. Once you’ve signed up to an Outfunnel account, go to Outfunnel > App connector

2. Choose Copper and Sendinblue as the apps to connect, go through the authentication flow and click on Create connection.

API Key

  • Sendinblue API key can be found under Account > SMTP & API > Generate API key

  • Copper API key can be found under Settings > Api Key

Sync contacts from Copper to Sendinblue automatically

Once you've authenticated both apps, you can set up the contact sync.

1. In the Sync contacts tab, choose to sync all Copper contacts or only contacts you’ve defined with a Contact tag, Opportunity tag, Lead Status, or Contact Type. Learn more about Copper segmenting options.

2. Next, choose which Sendinblue list you’d like the contacts to be synced to. You can sync different Copper segments to different Sendinblue lists (eg. separate tags for different regions or pipeline stages) or you can sync multiple Copper segments to the same Sendinblue list.

3. Finally, select which fields you’d like to sync to Sendinblue with field mapping. You can choose all your Person and Organization fields and custom fields.

Please note that Sendinblue’s default SMS field only accepts numbers that match one of the following formats:

  • 91xxxxxxxxxx

  • +91xxxxxxxxxx

  • 0091xxxxxxxxxx

Notes

  • Outfunnel syncs around 100 contacts per minute, so depending on the number of contacts it may take time before your selected Copper contacts appear in Sendinblue.

  • If a contact is deleted or removed from your defined segment Copper, Outfunnel removes the contact from the respective list in Sendinblue. The contact still remains in the overall contact database in Sendinblue.

  • If the field doesn't exist in Sendinblue yet, you need to create it first (automatic field creation coming in soon).

  • Outfunnel runs the sync automatically every 4 hours but you can also trigger a manual sync by clicking Sync now on the connection card which will run the sync within 10 minutes.

How to copy new Sendinblue subscribers to Copper automatically (Coming soon)

New Sendinblue subscribers are not copied to Copper by default. If you’d like to create new Leads in Copper when they are subscribed to one of Sendinblue lists, simply set up a rule under the "Sync Contacts" tab.

  1. Choose the Sendinblue list to track

  2. Assign the default contact owner

  3. Then, set up field mapping if you haven't already

Note that currently, Outfunnel creates new contacts as Leads in Copper. If the Leads functionality is turned off, Persons are created instead.


Record Sendinblue email engagement in Copper

1. In the Record engagement tab, open the Sendinblue list dropdown to select lists that you’d like to record email engagement from.

2. Then, define how you’d like email activities like opens, clicks, bounces or unsubscribes recorded in Copper – or simply use our default settings.

Notes

  • You can change engagement settings at any time by clicking on the Edit button on the Connection under App connector.

  • The engagement sync happens in near real-time so it gets synced to Copper as soon as an engagement is recorded in Sendinblue

  • Outfunnel only records engagement from single email campaigns. Unfortunately, automations and transactional emails are not supported as Sendinblue does not provide access to these via API. We recommend reaching out to Sendinblue to request this as a feature.

That’s it! You’re ready to start sending Sendinblue campaigns to Copper contacts and seeing email engagement recorded in Copper.


Monitor synced contacts and engagements

Once the connection is live, navigate to the Status tab to see key information about the connection, such as when were events last synced and which events have been synced. Please note that each event counts towards your billing quota.


Tips, observations, and useful definitions:

💡 Sync frequency. Outfunnel syncs some data instantly and some every 4 hours (approximately). You can trigger an immediate sync if you click on the “Sync now” button (it might take up to 10 minutes for the data to appear)

💡 Outfunnel supports two ways to manage your contacts between Copper and Sendinblue

  • Option A. Master database of all contacts in Copper, contacts synced to Sendinblue for emailing via Outfunnel. To enable this, first collate your whole contact list (Copper + Sendinblue) into Copper and sync all contacts, or specific segments into Sendinblue with Outfunnel.

  • Option B. Mailing list in Sendinblue is separate from leads/contacts list in Copper. If a contact, defined by their email address, exists in both Copper and Sendinblue, we log email engagement to Copper to the right contact.

💡 Best results with a new list. We recommend setting up a brand new Sendinblue list to ensure everything works flawlessly, but syncing data to an already existing list works as well in most cases.

💡 Unsubscribe recording. Outfunnel only records end-user initiated unsubscribes in Copper, which means manual unsubscribes are not recorded. When a contact is unsubscribed manually but they still match a segment in Copper that is targeted by a connection, then Outfunnel will resubscribe them in Sendinblue. If you'd like to manually remove a contact in Sendinblue, they need to be permanently deleted under the contact profile in Sendinblue.

Learn more about the best ways to manage unsubscribes and bounces.


💡 Single source of truth is Copper. Outfunnel currently treats Copper as the “single source of truth”, and any changes you make in Copper will be reflected in Sendinblue. This doesn’t work the other way around. If you’d like to edit the contents of a field in Sendinblue, please make the changes in Copper and let Outfunnel take care of syncing this to Sendinblue.

💡 Supported campaign types. Outfunnel currently supports single email campaigns. Unfortunately, automations and transactional emails are not supported as Sendinblue does not provide access to these via API. We recommend reaching out to Sendinblue to request this as a feature.

💡 Supported field types. Outfunnel currently supports syncing the following field types: short text, long text, numbers, single dropdown, dates, and addresses.

💡 Notifications. If you’d like to receive email notifications about people opening and/or clicking your newsletters, you’ll need to turn on Email notifications feature in Copper. (See how).

Please note that an API Key is necessary to create an Outfunnel account. Make sure your Copper plan allows you to generate API Keys.

Start syncing data between Sendinblue and Copper.

14-day free trial. No credit card required.

Do you grow your lists with the help of web forms? See the following integrations to automate lead capture sync to Copper:

Don't see your preferred web forms listed above? Browse the upcoming connections and sign up for early access.

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