This guide explains how to connect Gravity Forms, Contact Form 7, or Elementor Forms to Mailchimp using Outfunnel, so every form submission automatically adds the contact as a subscriber in your Mailchimp audience.
Supported WordPress forms
Gravity Forms
Contact Form 7
Elementor Forms
How to connect WordPress Forms to Mailchimp
1. Go to App Connector. Head to Outfunnel > App Connector and select your WordPress form type as the source and Mailchimp as the destination.
2. Authenticate your apps. Authenticate Mailchimp via OAuth. Then follow the on-screen instructions to install the Outfunnel WordPress plugin, add your tracking ID, account email, and API key, and activate the plugin. Where to find the API key →
3. Select the form you want to track. If the form does not appear, submit a test entry and click "Refresh fields".
4. Select your Mailchimp audience where new subscribers should be added.
5. Map the fields. Map your form fields to Mailchimp fields. Email is required as a minimum. First name and last name are recommended. If a custom Mailchimp field does not appear, create it in Mailchimp first then click "Refresh list".
6. Activate the connection. Submit a test form entry to confirm the subscriber appears in your Mailchimp audience.
💡 If form submissions are not appearing in Mailchimp, see here for common reasons why syncing may not be working.